Business Money All-Asset Finance Conference

01/06/2008 10:25:00

Mike Symes, Managing Director of Strand Financial spoke recently at the The Fifth Business Money All-Asset Finance Conference at the CBI Conference Centre in London.

He comments: "I am delighted with  the feedback I have received from the many delegates at the conference who recognise the need for strong brand differentiation.  The industry is succeeding in delivering certainty to businesses in challenging times when traditional facilities are falling short. However, the key to the success of individual brands within this sector is connected directly with their ability to create meaningful differentiation at every level. The SPACE Model - Strategy, Positioning, Architecture, Communications and Engagement - shows the way by which brands in this sector can achieve this."